VP/GM of NIKE West Territory

An Authentic Brand Story: Saturday, June 24th - Creators Studio 3

Blanca Gonzalez brings nearly 20 years of experience and leadership to the industry.  In 2002, Blanca started her Nike career in LA in Nike Entertainment Marketing, then moving on as the Brand Manager for Nike’s iconic “BLU House” energy center, connecting Nike with top influencers from LA and across the globe. Blanca has developed her merchandising and general management skills with positions across Geography, Territory and Global, including GM of Sportswear and Action Sports for Nike de Mexico, which allowed her to fulfill her dream of experiencing her culture and heritage once again.  She currently holds one of her #DreamJobs as the VP/GM of the Nike West Territory.