Head of Audience Development, mitú Inc.

The Strategy Behind Audience Making: Friday, June 23rd - Creators Studio 2

Calihan Cronin is the Head of Audience Development for mitú inc. and has been active in LA’s digital content scene since 2010. His work on community engagement, algorithmic analyses, and emerging platform capitalization has accrued billions of monthly views for brands and publishers under his leadership. As a part of the mitú team, Calihan is focused on expanding brand growth into new verticals as well as leveraging data to explore the relationships between producers, content, and audiences necessary to thrive in the emerging media space.